We all know that first impressions count. That’s why one of the most effective ways to attract buyers is to help them envision living in your home. But this can be really challenging when your home is empty, tenanted, or simply lacking in the decor department.
The good news is, there is a way to bring to life the full potential of your property - it’s called virtual property staging.
What Is Virtual Property Staging?
Virtual property staging is a digital alternative to home styling, wherein interior design and styling elements are created with a graphic editor. The main goal is to integrate highly realistic images of furniture, decor and accent pieces, into the image of a vacant interior.
Here’s why virtual staging is redefining the property sales market:
1. Attracts A Higher Price
Ask any expert real estate agent and they’ll tell you that professionally styled properties always achieve a higher sales price. And right now there’s no denying that the popularity of virtual staging is definitely on the rise. Today it’s recognised by more and more photographers and real estate agents as one of the most flexible and effective ways to market your property online to attract quality buyers.
2. Sells Properties Faster
Virtual property staging allows you to showcase a room or outdoor area to its full potential. According to the Real Estate Staging Agency, staged houses are sold three times faster than those that are not styled. That’s because buyers are more attracted to images of properties that have styled interiors, rather than just images of empty spaces.
3. Captures More Buyers
Today, 80% of home sales start with an online search. That’s why making sure it stands out in an online search and excites your buyers is key. When you virtually stage your property, you spark a buyers imagination and help them to see themselves living in your home.
4. Saves Time & Money
Fully styling and staging a full property can potentially cost thousands of dollars. Not to mention the time it takes for a stylist to deliver and set up the furniture, and a photographer to take the images. What’s more if your property is not sold quickly, then the cost of furniture hire can increase for as long your property stays on the market.
5. Transforms & Declutters
No one wants to see a photo of a cluttered or outdated room. Virtual property staging acts like a magical interior designer for you by removing existing furniture and adapting it to your preferences. You can digitally remove that worn-out lounge suite, hide messy items in the spare room, or simply eliminate loud or quirky artwork, that could potential put off a buyer.
6. Appeals To A Specific Market
Another great advantage of virtual property staging is you can customise your home’s decor to suit the style of your target buyer market. For instance, if you want to attract Millennials you can feature contemporary furniture and ultra-modern accents. If your property suits high-end investors, then you can decorate with a classical and sophisticated look. Likewise, if you want your home to speak to families then styling with comfortable furnishings and colourful decor for kids will make an impact. Any of these options become super easy with virtual styling.
With the new trend of buyers snapping up properties sight unseen, its quite possible your next potential buyer is searching online today.
So why not try out virtual property staging and give buyers a glimpse of the ultimate lifestyle in your home.